10.or D – Strikes the right chord (Review)

Entry level smartphones are getting better

A few months ago 10.or launched 2 new mobiles in the market: 10.or G and 10.or E. These mobiles were priced at sub 15k and 10k, respectively. 10.or is back with their new mobile: 10.or D and it is priced starting at Rs 4999. The 2 GB / 16 GB variant is priced at Rs 4999 and the 3 GB / 32 GB variant is priced at Rs 5999. It is a direct competitor to Redmi 5A which is also available for Rs 4999 for a limited period of time. So let us review the 10.or D and see if it is a good entry-level choice.


10.or D is made of plastic, but the looks mimic a metal body. It is around 150 grams and slightly thick to hold in the hand. The weight and thickness are due to the massive 3500 mAh battery. It has a fingerprint sensor at the back along with a 13 MP camera. The frame around the mobile is thick and the chin is also wide. But the mobile has its navigation keys on-screen. I have the black colored variant and it somehow reminds of the sturdy Nokia Lumia mobiles. It is sturdy and has a good feel in the hand. The design may not be stylish, but it is a robust mobile built to withstand the test of time.


10.or D has a 5.2 inch IPS LCD panel. It supports 720p HD resolution. The display aspect ratio is 16:9 and the bezels are thick. Viewing angles are good and the contrast levels are good for the price range. The colors are average and the brightness is good. But due to the absence of light sensor, the screen brightness is not controlled automatically. The display on 10.or D is good, considering the price range of this mobile.


With a basic 13 MP main camera and a 5 MP front camera, 10.or D can take impressive shots, considering the price segment. The camera UI is simple and easy to use. It has many modes, but the auto mode works flawlessly. It can shoot full HD videos. The images out of this camera has right brightness levels and contrast. Details are retained when there is ample daylight, but as light drops, the sharpness is lost. The colors are fairly accurate. For a device priced under Rs 5000, the camera on the 10.or D is satisfactory.

Hardware and Performance

10.or D is powered by a Snapdragon 425 processor. It is available in 2 GB and 3 GB RAM variants with 16/32 GB internal memory respectively. It has a dedicated slot for memory expansion. It supports 4G VoLTE and also has FM radio. It has a gyroscope, magnetometer and all the other usual set of sensor, except light sensor.  10.or D is not a mobile made for heavy gaming. But it sure can handle resource intensive games. Such apps do take some time to load, and once loaded, they show occasional signs of frame drops. For any other regular games or apps, the mobile is smooth and lag free. It does not heat up on continuous usage. 10.or D has a satisfactory performance.


10.or D runs on Android 7.1.2 with stock UI. Tenor has promised Oreo update for this mobile. The UI has a few preinstalled applications from Amazon. The UI is fast and does not show any signs of lags. I have installed about 20 applications on this mobile and yet the mobile can handle them with ease.

There is a 10.or Care app, which lets you connect with Servify, the official service partner for Tenor mobiles in India. With this app, you can run diagnostics and also contact service center if needed. For cities which is not in the coverage zone, Servify offers courier pickup and drop for any service requests that warrants its. Amazon Prime members get 1 year additional (extended) warranty.


A massive 3500 mAh battery powers the 10.or D mobile. On regular usage, the mobile lasts for more than 2 days. Intensive usage gives a screen on-time of over 7 hours. The low powered processor and the HD screen are two major factors for the good battery life. But with the provided 1A charger, the mobile takes about 4 hours to charge from 0 to 100%.


Smartphones were available in the affordable price tag for a long time, but mobiles under Rs 10000 were not good on performance. They were traditional, smartphones for the sake of it. But now it has changed. Mobiles from Xiaomi and companies like Tenor have changed the landscape. The competition is now in favor of customers. Companies are competing to provide the best mobile at the best affordable price tag.  10.or D has also cut a few corners to maintain the price tag, but it has good performance, user experience and camera for Rs 5000. Redmi 5A has a better design, rich functional UI, marginally better display and camera. But 10.or D has a larger battery, stock UI, fingerprint sensor and all that for a permanent price tag of Rs 5000. If you are on a diet budget of Rs 5000, go for it!




A Technology evangelist, Giridhar reviews gadgets and mobile applications. He is also a passionate photographer and a user experience designer by profession.

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