Adidas announced new miCoach Fit Smart wearable fitness tracker
miCoach FitSmart is a brand new wrist tracker from Adidas that can measure wearer’s heart rate, calories, pace, distance and stride rate. FitSmart is part of the miCoach digital fitness ecosystem from Adidas. Users also get guidance from FitSmart to get the training at the right intensity there by delivering the best results. FitSmart comes with an LED light array that provides visual workout intensity data in color zones of blue, green, yellow and read. Vibration and visual prompts add to the feedback and coaching. COme August, miCoach Train and Run app will be released to elevate the effectiveness of this device. FitSmart can store upto 10 hours of workout data and syncs with miCoach platform using Bluetooth Smart (via miCoach Train and Run app on users smartphone). The app comes with loads of free training plans created in partnership with EXOS.
The first batch of FitSmart units will be released mid-August, priced at $/€199. Global launch will happen on 15th of August and USA launch will be by end of August.
“Setting weekly goals initiates a change in mindset that results in much more successful personal training.” comments Mark Verstegen, President and Founder, EXOS (formerly Athletes’ Performance / Core Performance) “Who we are and how we perform are a direct reflection on our existing habits, so much that 90% of our daily actions run from our sub-conscious. Creating weekly goals allows you to create winning rituals, which become new habits in weeks. In training terms, you are behaviorally upgrading your operating system and this builds your confidence and courage to be relentless in finding ways to continually upgrade yourself and your performance in the direction of your goals.”
Speaking at the launch today, Paul Gaudio, GM adidas Digital Sports, said “We are always working closely with athletes to understand their needs and, bring meaningful performance innovation that helps them be their best. FIT SMART is the next step in making elite level sports science and wearable technology available to every day athletes, and people who are just looking to look and feel better. We believe FIT SMART is more than a credible and effective training tool. It is also a real difference maker for people looking to get active, and stay active – it works because it measures you, not only what you do, and the weekly goals and personalized training plans turn your workout data into action, so you can turn action into results.
Specification:
- 58 grams weight
- soft touch silicon strap
- LED light array
- $/€199
- Black and translucent white
- Two sizes
