ESPNcricinfo is the ‘go to’ application when it comes to following cricket games and news for majority of cricket lovers. This week, ESPN has released a completely revamped website and application. The changes are in-line with other espn apps and websites (eg: espnf1, espn.in). With new application and website, ESPN is bringing its live scores with faster updates (with stats, commentary, engaging content, insights, analysis, video library etc). The new design is already live in application stores and on espncricinfo.com.
“We are cricket fans ourselves and we cherish our role as the definitive voice of a sport that fans everywhere love and share,” said Ramesh Kumar, Vice President, Head of ESPN India and South Asia. “Today, mobile devices have evolved into the daily gateway to cricket for hundreds of millions of fans around the world. The new and improved ESPNcricinfo reflects our commitment to combining the most dynamic digital products with the best cricket content and coverage. And through the collaboration between Sony Pictures Networks and ESPN, we are continuing the expansion of the ESPNcricinfo brand even further with the launch of ESPNcricinfo Turn and Bounce show for television and digital platforms offering the fans a compelling content.”
Speaking on the launch of ESPNcricinfo Turn and Bounce, Mr. Rajesh Kaul, President, Sports & Distribution Business, Sony Pictures Networks India said, “We are looking forward to bringing Turn and Bounce to our viewers, a show that promises to offer refreshing discussion and analysis, appealing features from cricket’s most loved experts and personalities from the cricketing world.”
Jasdeep Pannu, Head of ESPN India Television initiatives added, “ESPN has established itself as a truly multimedia brand over the years and ESPNcricinfo’s collaboration with Sony Pictures Networks to launch this show is a testimony to that. We are thrilled to introduce this new show as we continue delivering innovative, informative and entertaining content for our cricket fans so they are always up to date on the best happenings and trends in the world of cricket. The show is aimed at ensuring we reach a larger base of our audience across the sub-continent and engage them with our ‘game around the game’ coverage.”
New ESPNCricinfo website and application Key Features
- A dynamic, feed-based experience: a clean, modern design and intuitive navigation that puts the mobile experience first. Cricket fans get scores, news, video and more in a single, easy to use feed.
- A lighter site and app: streamlined design, architecture and data management optimized for any device on any network.
- ESPNcricinfo Scorecard: the premiere digital record of cricket, with faster live score updates and commentary, more stats, photos, video, trivia, and content easily shareable on social media with just a single touch on a mobile device
- Personalization and Alerts: Passion for cricket is intensely personal, so ESPNcricinfo has made it easy and quick for fans to personalize their experience, with favorite teams and competitions that will always be front and center, and alerts to get the most important news and developments pushed directly to their home screen.
With more than 150 million visits per month and around 1.5 billion minutes of engagement from Indian subcontinent alone, the ESPNcricinfo is undisputed leader in online and app based cricket coverage and with the new interface, ESPN is set to widen the gap to competition.