iVOOMi’s teaser campaign for its new mobiles i1 and i1s #IsmeSabKuchHai

iVOOMi is teasing the launch of a new smartphone with its new teaser video. The brand is re-enforcing its ‘Value for Money’ proposition with another exciting element this time, indicated by – #IsmeSabKuchHai. Its new series is expected to be launched in the first week of January 2018.

The girl in iVOOMi’s new teaser video is finicky and has a long list of essentials. She would like in her cab full of questions, questions, and some more questions!(delete) As soon as she gets in, she is disappointed with less leg space to place her feet. After this, she decides to inquire about all the other features she thinks is an absolute must in her cab. her curiosity strikes in and she hurls the driver with a (Delete) She goes on with a list of incessant random questions regarding the in-cab entertainment facilities, sound speakers, mileage, leg space, push start, etc. By now, the cab driver has understood that the girl is very used to her luxuries and she thinks they are necessities. She wants every possible facility, that too, in a cab which she has booked for a short distance. Irked by her ‘obsession with perfection’, the driver hands her the new iVOOMi smartphone; leaving the girl in a foot in the mouth moment because of #IsmeSabKuchHai.

The brand has been developing feature-rich phones in the entry-level smartphone segment. The teaser hints that the new iVOOMi series is packed with everything that a user would expect from an ideal smartphone. To know more about what iVOOMi has in store, stay tuned!