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MediaTek Technologies, powering up Mobiles and beyond!

It is common knowledge that MediaTek makes processors for mobiles. But did you also know that MediaTek chipsets are behind a bunch of tech products other than mobiles? MediaTek chipsets power a range of devices like handheld PoS machines, virtual assistant sepakers like Amazon Echo, smart routers and smart home products. I did not know about this, until I attened MediaTek’s Technology Diaries. Technology Diaries series is MediaTek;s initiatvie to bring together a set of like minded people together and talk about technology and innovation that is shaping our lives. I attended the third chapter of the series and it was led by popular radio host RJ Sriram Sullia of Fever 104 FM along with Anku Jain, Managing Director, MediaTek India and Anuj Sidharth, Sr. Manager, Marketing and Communications, MediaTek India.

MediaTek’s technology is enabling a variety of industry like health, entertainment, smart home products, governments, utilities, retail, agriculture, transportation, asset tracking and consumer technologies. Their technology is the brain behind over 1.5 billion devices a year ranging from mobile, home and automotive portfolio and next-generation AI, 5G and NB-IoT solutions.

“MediaTek is committed to delivering the latest technologies across a range of products and solutions that play an integral part of the daily lives of consumers. Nearly one of every three mobile phones is powered by MediaTek and you will find us in 20 percent of homes globally. Thanks to MediaTek, a new category of highly capable and affordable devices are driving features and consumer expectations forward with advancements in power, performance, AI and connectivity. With the Technology Diaries, we are excited to help consumers better understand and become more comfortable using these technologies.”

Anku Jain, Managing Director, MediaTek India

The latest processor from MediaTek: Helio P70 is the talk of the industry. Helio P60 was a very powerful and efficient processor and now the P70 is a step ahead of its predecessor. It is a power efficient chipset that is aimed at giving high-end user experience in affordable mobiles.

MediaTek recently launched its Helio P70 chipset with an enhanced AI engine, upgraded imaging and camera support, a gaming performance boost and advanced connectivity features. The Helio P70 packs all of these upgrades into an ultra-power-efficient chipset to meet the most demanding user needs, and builds on the hallmark features of the Helio P60 to power the “New Premium” market of full-featured smartphones at affordable price points. The Helio P70 chipset delivers power efficiency along with clock-speed enhancements. This means longer battery life for users, more sustainable, higher performance and up to 4.5ºC lower temperature compared to competitors. Ulefone T2 Pro and Realme are some of the partners to launch devices powered by the Helio P70 chipset.

Apart from mobiles, MediaTek processors are used in Amazon Fite TV, Fire HD 8 and Fire HD 10 tablets, VU TV and Xiaomi MI router. Meditek is not restricted to the mobile and tech industry. It is also extended to the Automotive sector to provide solutions for automated driving solutions, uses AI, mmWave, machine learning and advanced visual processing solutions and technologies to deliver the latest in navigation and infotainment innovation.

MediaTek’s MT5597 processor is the brain behind a few Smart digital TVs in the market. This processor gives high-quality, cost-effective and feature-rich 4K UltraHD digital TVs for global applications. MediaTek also leads the industry in providing chipsets for UltraHD 4K Blu-ray, Blu-ray and DVD players, and continues to innovate in this space with recent Android set-top box (STB) SoCs along with high quality audio support, including Dolby audio, DTS, Maxim, multi-channel capture and reproduction, and MediaTek’s own advanced digital signal processing solutions.

At the event, MediaTek Technology Diaries, Narrow-Band Internet of Things (NB-IoT), MediaTek NeuroPilot technology and their display enhancement technology MiraVision, were also discussed. It was an eye-opener for me and I learnt a lot about MediaTek and how it is shaping the future of technology. I am looking forward to the next chapter of MediaTek Technology Diaries.

Giridhar

A Technology evangelist, Giridhar reviews gadgets and mobile applications. He is also a passionate photographer and a user experience designer by profession.

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