Samsung Galaxy J2 (2016) and J Max launched for Rs 9,750 and Rs 13400

Samsung has launched the new version of Galaxy J2 along with J Max. In an even in Bangalore, Samsung unveiled both these mobiles and announced them to be an India exclusive device which has been conceived in India and developed for Indians.

Galaxy J2 2016

J2 2016 is a successor to the J2 which turned out to be a good seller for Samsung.  Galaxy J2 2016 has been re-engineered, re-designed and re-loaded with new features like the Turbo Speed Technology (TST), and Smart Glow.  TST promises to enhance the device performance with minimal resource, by optimizing the resource consumption at every level.  Smart Glow, is a LED notification light that is now placed behind the mobile around the camera. This LED can light up as customized by the user. It can light up in different color for different callers and its features can be configured. It has the famous Samsung S Bike mode which does not allow you to take a call while on the move.

Highlights of Galaxy J2 2016

• 5” inch HD Super AMOLED screen
• 8 mm thin
• 1.5 GHz Quad Core processor
• 1.5 GB RAM
• 8 Mp rear and 5 MP front camera
• Android Marshmallow
• 2600 mAh battery
• Available in black, silver, and gold colors
• Available from July 14, 2016 across all channels
• Price Rs 9,750
• Offers: Six month data offer from Airtel where prepaid consumers can benefit from a double data offer worth up to INR 4,500.

Galaxy J Max

The J Max is a huge mobile with a 7 inch WXGA display. At 7 inch it is almost a tablet with calling feature. But Samsung bundles a bluetooth headset along with it. It is 4G VoLTE capable and has a 4000 mAH battery. It has just 8 GB of onboard storage but is expandable by upto 200 GB.

Highlights of Galaxy J Max

• 7” inch WXGA TFT LCD Screen (1280 X 800)
• 8.7 mm thick
• 1.5 GHz Quad Core processor
• 1.5 GB RAM
• 8 Mp rear and 5 MP front camera
• Android Lollipop
• 4000 mAh battery
• Available in black and gold.
• Available across channels from end July, 2016
• Price Rs 13,400
• Offers: Six month data offer from Airtel where prepaid consumers can benefit from a double data offer worth up to INR 4,500. Samsung Bluetooth headset in-box . One year premium ad-free subscription of Viu which offers unlimited Bollywood and regional movies, TV shows and webisodes.

First Impressions

Samsung mobiles are always targeted at specific audience. The J2 2016 will appeal to the teen and college crowd who are looking for good branded mobile in the offline market and which is pocket friendly too. It is not great of specs, but Samsung has tried something new which they have not done in the past. They are putting a conscious effort to optimize resource consumption. The J Max is a huge device. It feels very hollow and does not give you that solid feel in the hand. I am not sure if such a large device will make sense. But if it is positioned as a tablet, I would definitively be happy about the J Max. It may not be a competitor to Xiaomi’s Mi Max, but both these device agree in principle that large devices are in demand.