Oral-B GENIUS is a new smart toothbrush from the world’s leading dental care brand. We are not sure if this is the first smart toothbrush but we can say that this is the first one from a major brand. Revealed at Mobile World Congress 2016, the Oral-B GENIUS has a position detection technology and it also has a tiny camera to track areas being brushed so that you push your brush to every nook and corner of your mouth. Users can connect the brush to smartphone using Oral-B App 4.1. Such is the sensitivity that you can even include guidance on pressure applied and brushing duration. As with other electric tooth brushes, Oral-B comesw with Oscillating-Rotating-Pulsating technology and with round head. Oral-B GENIUS will be available from July 2016 in select markets and the application will be available for iOS and Android.
“Patients are not brushing their teeth correctly, even though they think they are; they brush too hard, do not brush long enough, and miss zones of the mouth. This new brushing system helps us coach patients to brush properly, and improve these three main areas of patient brushing behaviors that affect their oral health,” said Dr. Jose Nart, DDS. “The Oral-B GENIUS and App take digital guidance to the next level by bringing awareness to what’s actually happening each time users brush and giving them real-time guidance to improve every brushing session. Now our patients can continue what’s started in the dental office at home – a professionally guided brushing routine.”
Featureset
- Position Detection Technology: Senses and recognizes areas of the mouth users are cleaning via sensors built into the brush in combination with the smartphone. Oral-B research shows up to 80% of people spent insufficient time brushing in at least one zone in their mouth and 60% of people either didn’t brush their back molars at all, or spent insufficient time brushing them1. Paired with the Oral-B App 4.1, the Position-Detection Technology in Oral-B GENIUS tracks brush position, and shows the user how to brush all zones in the mouth equally and evenly.
- Oscillating-Rotating-Pulsating Technology: Oral-B proprietary technology cleans tooth by tooth and its round brush head reaches areas that are often difficult to reach, providing a superior cleaning every session compared to a regular manual toothbrush.
- Triple Pressure Sensor Technology: Excessive pressure during brushing is one of the key reasons for gum tissue abrasions. Some manual users apply brushing forces two times the recommended pressure, which can be harmful to the gums. This technology protects gums from overaggressive brushing by visually indicating when too much pressure is applied, automatically slowing down the brush head speed, and stopping the pulsations. With Oral-B guidance system, up to 93% of aggressive brushers reduced their brushing force and the time spent brushing with excessive force was reduced by up to 88%2.
- Professional Timer: Independent scientific research suggests that it is more important to brush all zones in the mouth evenly, rather than brushing longer3. Even when not connected to the App, Oral-B’s Professional Timer ensures that each quadrant of the mouth is brushed for 30 seconds, to reach the dental professional-recommended two minute brushing session. People using the Oral-B App brush on average 2 minutes and 27 seconds4, whereas manual brush users brush on average less than one minute.
- Stylish smart travel case charges both the brush and a USB device, such as a smartphone, with a single plug for any voltage to make traveling easier than ever.
- Practical smartphone holder supports placement of phone on the mirror to ensure optimal use of Position Detection Technology while brushing, and is removable and re-attachable for flexible, on-the-go use.
- Lithium-Ion Battery with longer battery life gives users at least two weeks of brushing between charges.
- SmartRing, a personalized multicolor 360° lighting system, features 12 different colored lights that allow users to customize their brushes via the Oral-B App, making brushing experiences more enjoyable and personalized.
“Oral-B GENIUS sets a new standard in the industry, and will forever change how people approach brushing their teeth. It is the next big thing after the introduction of the electric brush overall as it helps eliminate the wrong behaviors in brushing,” said Stephen Squire, global marketing director, P&G. “We made a commitment to digitally connected brushing two years ago and to date we have received almost a million downloads of the Oral-B App. We have built upon that solid foundation to reinforce our position as the world’s leader in oral care technology with the evolution of our intelligent brushing system – the Oral-B GENIUS.”
