Fossil to launch 100 wearables by 2016 holiday season
Fossil Group, the premium watch maker has announced that they will be releasing more than a hundred wearables products and these will be available in 40 countries and with support for more than 20 languages. This products will be released across Chaps, Diesel, Emporia Armani, Fossil, kate spade new york, Michael Kors, Misfit and Skagen brands. The wearables will be available by Holiday 2016.
The lineup includes wearables, watches, jewelry, leather goods and other accessories. Under the Fossil brand, there will be three product categories powered by one of two operating systems. Most of the line up will be demoed to business partners and media during annual Baselworld marketplace show in Basel, Switzerland.
“One of the distinct advantages of a fashion company over traditional consumer electronics manufacturers is our product cycle. We demonstrate remarkable speed to market, from development to launch, in order to meet the retail industry’s seasonal new product deadlines,” said Greg McKelvey, chief strategy and digital officer, Fossil Group. “The industry has been slow to adapt to growing consumer desires for new styles and options for wearables. With the diversity of major fashion brands we offer, customers will be delighted with the sheer volume of styles and options available when shopping for a wearable that fits their personal style.”
