THX Ultimate Cinema to compete with IMAX

THX Ultimate Cinema, designed to take on IMAX premium large screen format, is set to debut at Regency Westwood Village Theatre in Los Angeles. The Regency Westwood Village Theatre is one of the best theatres in the world and has huge 1400 seating area. THX has managed to integrate state-of-the-art dual-Barco laser system, which delivers a 4K resolution image with increased brightness, contrast, clarity and rich brilliant colors for premium large format screens with CGS remastered content.

“We are excited to collaborate with Cinionic to bring the THX Ultimate Cinema experience to audiences around the world, starting with Regency’s Westwood Village Theatre in Los Angeles” said, Min-Liang Tan, CEO of THX. “THX and Cinionic are respected technology leaders in cinema, and we are confident that this strategic relationship will help meet the demands of exhibition and consumers to make premium entertainment experiences more attainable.”

“The new projection system featured in the THX Ultimate Cinema offering delivers a fantastic image on screen,” said Lyndon Golin, CEO, Regency Theaters. “We are very excited to be able to provide an enhanced cinematic experience to our studio partners for premieres and moviegoers alike.” 

“Cinionic was founded to create a new visual standard that drives the industry forward. Our mission to deliver compelling cinema experiences for today – and tomorrow’s – moviegoers aligns with that of THX,” said, Wim Buyens, CEO, Cinionic. “THX Ultimate Cinema allows us to bring Cinionic premium technology to the Regency theater for the first time. Our goal is to help elevate the industry standard and bring premium experiences around the world to a whole new level.”